Marketing in Japan
Learn about marketing in Japan, from the latest info on social media campaigns, consumer behavior, customer segmentation, to Japan's demographics, and more!
Japan's Advertising Laws: What You Ought to Know

Japan's Advertising Laws: What You Ought to Know

Selling anything in Japan? Here's what all business owners and marketers should know about Japan’s advertising laws and legal grey zones.
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Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer
The Wild World of Japanese Ads: Celebs, Halos & Context

The Wild World of Japanese Ads: Celebs, Halos & Context

Japanese ad strategy—what the heck is going on? Here’s what you ought to know about launching a successful ad campaign that appeals to the Japanese audience.
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Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer
Affiliate Marketing in Japan: The Ultimate Guide For Success
Marketing in Japan June 18th, 2026

Affiliate Marketing in Japan: The Ultimate Guide For Success

Read everything you need to know about affiliate marketing in Japan here.
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Tammy Dang
Tammy Dang Staff Writer
Japan Market Segmentation: A Guide to Japan's Consumers

Japan Market Segmentation: A Guide to Japan's Consumers

Who should you be selling to in Japan? A mismatch or misunderstanding of your target market in Japan could be holding you back from clinching sales.
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Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer
Digital Marketing in Japan: An In-Depth Look for Businesses
Marketing in Japan June 11th, 2026

Digital Marketing in Japan: An In-Depth Look for Businesses

Elevate your brand's presence by learning the ins and outs of digital marketing in Japan.
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Tammy Dang
Tammy Dang Staff Writer
Navigating Social Media Marketing in Japan Like A Pro
Marketing in Japan April 23rd, 2026

Navigating Social Media Marketing in Japan Like A Pro

Unlock the secrets of how to navigate social media marketing in Japan like a pro.
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Tammy Dang
Tammy Dang Staff Writer
6 Best Japanese Online Marketplace For Your Business

6 Best Japanese Online Marketplace For Your Business

Learn about the key features and insights of the 6 best Japanese online marketplaces to sell your products.
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Tammy Dang
Tammy Dang Staff Writer
.jp Domains: A Comprehensive Guide for Foreign Businesses

.jp Domains: A Comprehensive Guide for Foreign Businesses

Understand what you need to do to obtain a .jp domain.
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Tammy Dang
Tammy Dang Staff Writer
How to Do Market Research Like a Japanese
Business in Japan, Marketing in Japan February 20th, 2026

How to Do Market Research Like a Japanese

Here’s where to go to get the latest on industry-specific statistics, consumer reports, emerging market segments, and market analytics for Japan.
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John Cross
John Cross Expat at Mailmate
Japanese SEO: The Ultimate Guide To Expand Your Business
Marketing in Japan July 17th, 2024

Japanese SEO: The Ultimate Guide To Expand Your Business

Reach more Japanese customers with these 6 Japanese SEO tactics.
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Tammy Dang
Tammy Dang Staff Writer
LINE Marketing: The Ultimate Guide For Your Business
Marketing in Japan June 6th, 2024

LINE Marketing: The Ultimate Guide For Your Business

Engage with Japanese audiences by doing some LINE marketing for your business.
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Tammy Dang
Tammy Dang Staff Writer
10 Japanese Marketing Strategy Case Studies to Study & Steal
Business in Japan, Marketing in Japan December 14th, 2023

10 Japanese Marketing Strategy Case Studies to Study & Steal

Discover case studies of successful Japanese marketing campaigns. Find out how to get your business in front of audiences who haven't yet heard of you. 
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Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer
Japanese Consumer Behavior: 3 Mindsets to Know
Marketing in Japan August 3rd, 2023

Japanese Consumer Behavior: 3 Mindsets to Know

When your Japanese customers encounter your product or service, what mindsets prompt them to either make a purchase or turn away?
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Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer
What Social Media Do Japanese Use? A Marketer's Guide

What Social Media Do Japanese Use? A Marketer's Guide

What social media posts prompt in-store visits? Which social media platforms did the best at converting users to make first-time purchases? These statistics might surprise you.
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Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer
The Strategist Behind Mentos Japan on Marketing and More!

The Strategist Behind Mentos Japan on Marketing and More!

What people often get wrong about marketing, the most recent marketing campaign that caught his eye + prompted action, and much more.
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MailMate Team
MailMate Team  Executive Updates
Japanese Marketing Strategy from July to September

Japanese Marketing Strategy from July to September

So you want to run an online campaign like a Japanese marketing pro? Here are 5 case studies that might spark your next social media promo and get more engagement for your business.
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Amy Yamashita
Amy Yamashita Community Specialist
7 In-Depth Articles to Boost Your Marketing Moves in Japan 

7 In-Depth Articles to Boost Your Marketing Moves in Japan 

From how to do market research, to how to identify your ideal Japanese customer, to Japanese ad strategy, here are 7 marketing resources to grow your business in Japan.
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MailMate Team
MailMate Team  Executive Updates