Tomoko Matsuoka

Managing Editor & Writer

Tomoko Matsuoka is a managing editor and writer for MailMate, Shoeboxed, and a number of online resource libraries. She writes guides on life in Japan and covers Japanese business news, digitalization, and productivity tools and software.

Business in Japan, Life in Japan July 20th, 2023

PO Boxes in Japan: What to Know & How to Use

In Japan, one of the most efficient ways to manage your mail is through the use of a PO box, or "shishobako" as it's locally known.

Tomoko Matsuoka Managing Editor & Writer

Business in Japan, Marketing in Japan July 18th, 2023

Japan Market Segmentation: A Guide to Japan's Consumers

Who should you be selling to in Japan? A mismatch or misunderstanding of your target market in Japan could be holding you back from clinching sales.

Tomoko Matsuoka Managing Editor & Writer

Business in Japan, Marketing in Japan July 13th, 2023

The Wild World of Japanese Ads: Celebs, Halos & Context

Japanese ad strategy—what the heck is going on? Here’s what you ought to know about launching a successful ad campaign that appeals to the Japanese audience.

Tomoko Matsuoka Managing Editor & Writer

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