Business in Japan
Discover the latest hacks, news, tips, and resources on doing business in Japan. Grow your business with help from this one-stop resource hub.
31 Best Books on Japan, Recommended by BIJ Community 
Business in Japan, Entrepreneurship in Japan, Life in Japan July 19th, 2023

31 Best Books on Japan, Recommended by BIJ Community 

From 5-star fiction to serious examinations of Japan’s politics and governance, here are 31 book recommendations to fill out your summer reading list.
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MailMate Team
MailMate Team  Executive Updates
Japan Market Segmentation: A Guide to Japan's Consumers
Business in Japan, Marketing in Japan July 18th, 2023

Japan Market Segmentation: A Guide to Japan's Consumers

Who should you be selling to in Japan? A mismatch or misunderstanding of your target market in Japan could be holding you back from clinching sales.
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Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer
The Wild World of Japanese Ads: Celebs, Halos & Context
Business in Japan, Marketing in Japan July 13th, 2023

The Wild World of Japanese Ads: Celebs, Halos & Context

Japanese ad strategy—what the heck is going on? Here’s what you ought to know about launching a successful ad campaign that appeals to the Japanese audience.
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Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer
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