Marketing in Japan
Learn about marketing in Japan, from the latest info on social media campaigns, consumer behavior, customer segmentation, to Japan's demographics, and more!
What Social Media Do Japanese Use? A Marketer's Guide

What Social Media Do Japanese Use? A Marketer's Guide

What social media posts prompt in-store visits? Which social media platforms did the best at converting users to make first-time purchases? These statistics might surprise you.
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Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer
How to Do Market Research Like a Japanese

How to Do Market Research Like a Japanese

Here’s where to go to get the latest on industry-specific statistics, consumer reports, emerging market segments, and market analytics for Japan.
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John Cross
John Cross Expat at Mailmate
Japan Market Segmentation: A Guide to Japan's Consumers

Japan Market Segmentation: A Guide to Japan's Consumers

Who should you be selling to in Japan? A mismatch or misunderstanding of your target market in Japan could be holding you back from clinching sales.
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Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer