Marketing in Japan
Learn about marketing in Japan, from the latest info on social media campaigns, consumer behavior, customer segmentation, to Japan's demographics, and more!
Japanese Consumer Behavior: 3 Mindsets to Know
Marketing in Japan August 3rd, 2023

Japanese Consumer Behavior: 3 Mindsets to Know

When your Japanese customers encounter your product or service, what mindsets prompt them to either make a purchase or turn away?
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Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer
What Social Media Do Japanese Use? A Marketer's Guide

What Social Media Do Japanese Use? A Marketer's Guide

What social media posts prompt in-store visits? Which social media platforms did the best at converting users to make first-time purchases? These statistics might surprise you.
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Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer
How to Do Market Research Like a Japanese

How to Do Market Research Like a Japanese

Here’s where to go to get the latest on industry-specific statistics, consumer reports, emerging market segments, and market analytics for Japan.
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John Cross
John Cross Expat at Mailmate