What people often get wrong about marketing, the most recent marketing campaign that caught his eye + prompted action, and much more.

So you want to run an online campaign like a Japanese marketing pro? Here are 5 case studies that might spark your next social media promo and get more engagement for your business.

From how to do market research, to how to identify your ideal Japanese customer, to Japanese ad strategy, here are 7 marketing resources to grow your business in Japan.

Discover case studies of successful Japanese marketing campaigns. Learn how to get your business in front of Japanese audiences who haven't yet heard of you. 

What social media posts prompt in-store visits? Which social media platforms did the best at converting users to make first-time purchases? These statistics might surprise you.

Here’s where to go to get the latest on industry-specific statistics, consumer reports, emerging market segments, and market analytics for Japan.

Selling anything in Japan? Here's what all business owners and marketers should know about Japan’s advertising laws and legal grey zones.

Japanese ad strategy—what the heck is going on? Here’s what you ought to know about launching a successful ad campaign that appeals to the Japanese audience.

When your Japanese customers encounter your product or service, what mindsets prompt them to either make a purchase or turn away?

Who should you be selling to in Japan? A mismatch or misunderstanding of your target market in Japan could be holding you back from clinching sales.