Tomoko Matsuoka

Managing Editor & Writer

Tomoko Matsuoka is a managing editor and writer for MailMate, Shoeboxed, and a number of online resource libraries. She writes guides on life in Japan and covers Japanese business news, digitalization, and productivity tools and software.

Business in Japan, Marketing in Japan June 18th, 2026

Japan's Advertising Laws: What You Ought to Know

Selling anything in Japan? Here's what all business owners and marketers should know about Japan’s advertising laws and legal grey zones.

Tomoko Matsuoka Managing Editor & Writer

Business in Japan, Marketing in Japan June 18th, 2026

The Wild World of Japanese Ads: Celebs, Halos & Context

Japanese ad strategy—what the heck is going on? Here’s what you ought to know about launching a successful ad campaign that appeals to the Japanese audience.

Tomoko Matsuoka Managing Editor & Writer

Life in Japan June 18th, 2026

Owning a Dog in Japan: A Guide for Expats

Japan's new microchip registration for pets, what to do if your dog has hurt others, dog run etiquette, and more.

Tomoko Matsuoka Managing Editor & Writer

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