Tomoko Matsuoka

Managing Editor & Writer

Tomoko Matsuoka is a managing editor and writer for MailMate, Shoeboxed, and a number of online resource libraries. She writes guides on life in Japan and covers Japanese business news, digitalization, and productivity tools and software.

Business in Japan, Entrepreneurship in Japan September 15th, 2021

4 Lessons from Satoru Iwata: Nintendo’s CEO

Satoru Iwata was not only a brilliant programmer and innovator—but also famously a forward-thinking strategist regarding the future of Nintendo and its userbase.

Tomoko Matsuoka Managing Editor & Writer

Business in Japan, Life in Japan August 30th, 2021

Showdown: Japan's Digital Agency versus Showa-Era IT

Digitization in Japan—1 piece of the story so far. Here’s what happened, what needs fixing, and what happens next.

Tomoko Matsuoka Managing Editor & Writer

Business in Japan, Entrepreneurship in Japan, Life in Japan August 18th, 2021

Survey Shows Awareness of SDGs in Japan at 50%

The survey measured awareness of keywords and daily consumption behaviors related to the SDGs and interest in and experience with ethical consumption and sustainability.

Tomoko Matsuoka Managing Editor & Writer

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