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Latest articles


Japanese Consumer Behavior: 3 Mindsets to Know

Marketing in Japan

August 3rd, 2023

Japanese Consumer Behavior: 3 Mindsets to Know

When your Japanese customers encounter your product or service, what mindsets prompt them to either make a purchase or turn away?
Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer
How to Get a Juminhyo (Resident Record) in Japan

Life in Japan

August 3rd, 2023

How to Get a Juminhyo (Resident Record) in Japan

A detailed guide so you can stop wondering.
Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer
Japanese Customer Service: Can You Compete? 

Customer Service in Japan

August 2nd, 2023

Japanese Customer Service: Can You Compete? 

3 key strategies—backed by data—that will help you maximize customer satisfaction and minimize the risk of offense in Japan.
Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer

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