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31 Best Books on Japan, Recommended by BIJ Community 

31 Best Books on Japan, Recommended by BIJ Community 

From 5-star fiction to serious examinations of Japan’s politics and governance, here are 31 book recommendations to fill out your summer reading list.
MailMate Team
MailMate Team  Executive Updates
Japan Market Segmentation: A Guide to Japan's Consumers

Japan Market Segmentation: A Guide to Japan's Consumers

Who should you be selling to in Japan? A mismatch or misunderstanding of your target market in Japan could be holding you back from clinching sales.
Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer
The Wild World of Japanese Ads: Celebs, Halos & Context

The Wild World of Japanese Ads: Celebs, Halos & Context

Japanese ad strategy—what the heck is going on? Here’s what you ought to know about launching a successful ad campaign that appeals to the Japanese audience.
Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer

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