Tomoko Matsuoka

Managing Editor & Writer

Tomoko Matsuoka is a managing editor and writer for MailMate, Shoeboxed, and a number of online resource libraries. She writes guides on life in Japan and covers Japanese business news, digitalization, and productivity tools and software.

Marketing in Japan August 3rd, 2023

Japanese Consumer Behavior: 3 Mindsets to Know

When your Japanese customers encounter your product or service, what mindsets prompt them to either make a purchase or turn away?

Tomoko Matsuoka Managing Editor & Writer

Life in Japan August 3rd, 2023

How to Get a Juminhyo (Resident Record) in Japan

A detailed guide so you can stop wondering.

Tomoko Matsuoka Managing Editor & Writer

Customer Service in Japan August 2nd, 2023

Japanese Customer Service: Can You Compete?

3 key strategies—backed by data—that will help you maximize customer satisfaction and minimize the risk of offense in Japan.

Tomoko Matsuoka Managing Editor & Writer

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